WordPress comes with great search engine optimization built in. However, if you want more extensive control over SEO, you can use one of the many SEO plugins which help your search engine indexing even more. WordPress is a highly popular open-source CMS so it has an active community that comes alongside it.
Full Standards Compliance
All WordPress-generated code works in full compliance with W3C standards. As a result, your website will function well in browsers today and in future as the next generation of browsers emerges. This means that your website will be attractive and efficient now and in the future.
Easy Theme System
WordPress comes with two default themes but there's also an extensive theme directory that contains thousands of options if you want to go broader. If you still can't find the right theme for you then you can upload a theme of your own. It's quicker than ever to completely change the appearance of your site.
Extend with Plugins
WordPress is fully equipped with a full range of features for users. However, there's also a plugin directory containing thousands of plugins to handle any extra functionality you need. You can use these plugins, for example, to add galleries, forums, social media widgets, calendars, spam protection, and SEO functionality.
WordPress protects your freedoms with licensing under the GPL. This means that you can use WordPress any way you like , whether that's installing it, using it, modifying it, or distributing it. This is all in line with the software freedom that WordPress creators worked hard to achieve.
WordPress is a highly popular open-source CMS so it has an active community that comes alongside it. You can always ask a question on the support forums and get answers from volunteers and contributors. Equally, there are plenty of blog posts and tutorials about WordPress out there, and there are even WordCamps and Meetups you can attend if you so desire. The vibrant WordPress community makes it fun and easy to work on your website.
Of course, you can also contribute to WordPress by answering questions on the support forums, writing documentation, blogging about your WordPress experience, or speaking at a WordCamp. If you want to contribute to WordPress, you easily can.
It's easy to manage your content with WordPress. You can readily manage content by creating drafts, scheduling a publishing time, checking out your post revisions, and choosing whether your content will be public, private, or locked with a password.
Your website will likely have different layers of access. There are administrators who manage the site, editors who work on your content, and subscribers who may have a profile that they can edit. This is easily handled with WordPress, which lets various people contribute to your website and lets others simply exist as part of your broader community.
It's vital that you can quickly and easily upload images and media onto WordPress - after all, a picture speaks a thousand words! WordPress have added image editing tools that make it fun for you to tweak your pictures, and of course you can also add alt text, captions, and titles while inserting images and galleries of images into your website content.
WordPress is simple, making it easy to get online and start publishing. The priority should be getting your website and content out into the world, and WordPress is designed to allow that to happen quickly.
WordPress lets you create whatever kind of website you need, whether it's a personal blog, a photography website, a business center, a professional portfolio, a government website, an online magazine, an online community, or even a whole network of sites. You can then beautify your website with WordPress themes and use plugins to extend it. If you want, you can even build an application of your own.
Publish with Ease
WordPress makes it easy to create posts and pages, format them, insert the media you need, and then click a button to make your content available online. Have you ever created a document? Then you're ready to start creating content in WordPress.
Followers want to engage with your content, and WordPress makes it easy for them to do this. The WordPress comment tools provide everything necessary for you to operate as a forum and moderate discussion on your content when you need to.
Search Engine Optimized
WordPress comes with great search engine optimization built in. However, if you want more extensive control over SEO, you can use one of the many SEO plugins which help your search engine indexing even more.
WordPress is hugely multilingual with more than 70 language options available. If you think that you, your team, or your users need WordPress in another language then it's easy to make this requirement a reality.
Easy Installation and Upgrades
WordPress prides itself on its simple installation and upgrades. If you want to use an FTP program then you can create databases, upload WordPress using FTP, and run the installer just like that. If you can't use FTP then there are plenty of web hosts which can provide WordPress installers to let you install WordPress at the touch of a button.
WordPress has readily available importers for blogger, TypePad, LiveJournal, Moveable Type, and Tumblr. This means that if you want to move from your current blog or software service, or it's about to shut down, then you can easily convert over with WordPress.
Own Your Data
Hosting services sometimes disappear, which can be a truly awful experience for a hosted website. Equally, many websites go through the frustration of adverts suddenly appearing alongside their content. With WordPress, you own all of your data and only you have access to your content.