Sec 01 · OverviewManaged AI Agent Operations · Advertising & Marketing
Your advertising and marketing AI agents,
run like production systems.
Nestack Agent Care operates the AI agents behind your creative, media buying, measurement, and brand safety. We watch every run, from campaign copy to budget pacing, so an unsubstantiated claim or an overspent budget is caught before it reaches a client, an audience, or a regulator.
- Failure modes catalogued
- 186
- Agent playbooks
- 20
- Enterprise critical SLA
- 30 min
- Continuous agent operations
- 24/7
PlaybooksSection 02
Pick your agent
Choose from 20 advertising and marketing agent playbooks to see what each agent does, where it can fail, and how we keep it reliable, compliant, secure, and production-ready.
Draft headlines, descriptions and body copy against the brief, the brand voice and the approved claims library, then route every claim to the person who clears it — copy runs after that, not before.
Open Campaign copy-generation agents7 failure modes
Build and maintain the media plan, set up buys, propose budget shifts and pacing changes, and reconcile delivered against billed — inside spend limits a named buyer set and can revoke.
Open Media-buying & budget assistants7 failure modes
Pull delivery and conversion data from every platform, reconcile it against the warehouse, draft the commentary and flag what looks wrong — an analyst signs the report and owns every causal claim in it.
Open Performance-reporting agents7 failure modes
Define, document and maintain segments, lookalikes and suppression lists with the permission behind every input on file — a named person clears the legal basis and any restricted category before an audience ships.
Open Audience-targeting copilots7 failure modes
Draft client updates, answer routine account questions from the figures of record, and track actions, approvals and open items — a named account owner sends every message, and scope changes go through change control.
Open Client-services agents7 failure modes
Take a signed master and produce the size, format, language and market versions a campaign needs — inside the brand template, the platform spec and the rights a person cleared.
Open Creative-versioning & asset-production agents7 failure modes
Maintain the inclusion and exclusion lists, classify inventory against the suitability policy a person set, filter pre-bid and report where ads ran — the brand owns the policy and every category boundary.
Open Brand-safety & suitability agents7 failure modes
Triage invalid-traffic and misrepresentation alerts, assemble the evidence a claim needs and track the window it has to be filed in — a person confirms fraud, blocks supply and files.
Open Ad-verification & fraud-triage agents7 failure modes
Build the placements, wire the trackers, parameters and conversion events, and run every pre-launch check against the approved plan — a named ad-ops lead reads the result and releases the launch.
Open Campaign-trafficking & QA agents7 failure modes
Watch spend against budget and flight, catch under- and over-pacing and cost breaks early, tell a real change from a reporting artefact, and escalate with evidence — a named owner decides whether money moves.
Open Spend-pacing & anomaly-triage agents7 failure modes
Shortlist creators against a brief, vet the audience and the back catalogue, draft the approach and track delivery and disclosure — a named lead agrees every rate, right and signature.
Open Influencer-outreach & negotiation agents7 failure modes
Run sponsored-product, brand and display campaigns across retail networks, keep spend off products that cannot be bought, and report each network's numbers as that network's — bids and budgets stay with a named person.
Open Retail-media campaign copilots7 failure modes
Keep authorised-seller records accurate across every property, watch for inventory represented by parties who shouldn't be, and prepare floor and yield changes with their evidence — a named ops lead publishes every change.
Open Publisher-yield & supply-chain integrity agents7 failure modes
Map every path a bid can take to one impression, price the fees on each hop, and model what consolidating costs in reach, not just fees — the programmatic lead approves every change.
Open Supply-path optimisation & curation agents7 failure modes
Assemble the spend and outcome series, fit and refit the model, design the geo or holdout experiment that tests it, and turn the result into a budget recommendation the analyst accepts, interval attached.
Open Marketing-mix & incrementality agents7 failure modes
Read each asset against the rules of every booked market, match each claim to the evidence on file, check the disclosures required, AI-content included, and hand the reviewer a marked-up copy with gaps named.
Open Regulated-claims & AI-disclosure agents7 failure modes
Classify automated traffic by what it actually is, flag what it's doing to your measurement, and keep admission rules current as the standards move — a named engineer decides what gets in.
Open Agentic-commerce readiness agents7 failure modes
Reconstruct the path a CTV impression claimed to take, test the app, channel and device behind it, then assemble the evidence a claim or block would need — the verification lead decides what's filed.
Open CTV fraud & measurement agents7 failure modes
Run on-site placements, onboard advertiser catalogues and hold the disclosure every placement requires — this is the retailer's own network, not the brand buying into it, and the network lead owns the policy.
Open Retail-media network operations agents7 failure modes
Pull attention scores from the vendors you use, tag each with the method that produced it, apply them inside the rules your team set, and check whether the outcome you're optimizing for actually moved.
Open Attention-measurement agents7 failure modes
Regulatory map
The rules your advertising and marketing agents answer to
Every failure mode in the Advertising & Marketing playbook is mapped to the rule it could breach. These are the 16 regulatory areas we watch, each with its citation.
- 01Claim substantiationFTC Substantiation Policy Statement (1984) · CAP Code rule 3.7 · BCAP Code rule 3.97 failure modes
- 02Privacy & protected-class targetingGDPR Art. 9 (CJEU C-184/20) · 16 CFR 312.5 (COPPA, amended 2025) · 42 U.S.C. 3604(c)8 failure modes
- 03Outreach consent & suppression47 CFR 64.1200 · FCC 24-17 (2024) · 15 U.S.C. 77045 failure modes
- 04AI disclosure & rule-set driftEU AI Act Art. 50(4) · Cal. BPC 22757.3 · NY S8420-A (2025)8 failure modes
- 05Endorsements, likeness & fake reviews16 CFR 255.0(f) · 16 CFR 465.2 · NY Civil Rights Law 519 failure modes
- 06Agency liability & commitments16 CFR 255.1(f) · Cal. Civil Code 2334 · NAD/NARB Policies and Procedures (rev. 2026)8 failure modes
Sec 03 · Procedures
Onboard → Observe → Respond → Improve → Verify
We instrument your agents, watch them around the clock, turn incidents into fixes, verify that improvements hold, and deliver a monthly audit-ready scorecard your board or regulator can read.
When an agent misbehaves, nobody improvises — the crew flies the procedure.
Agent incident response
Applies: SEV-1 / SEV-2 / SEV-3
DetectEP-1
An alert, failed evaluation, guardrail event or human reviewer identifies a risky session. The case is acknowledged according to the applicable response target.
ContainEP-2Memory item
For a SEV-1 incident, pause the affected workflow, restrict the risky tool or move the agent into an agreed safe mode before full diagnosis. Containment authority is established during onboarding.
DiagnoseEP-3
Correlate the goal, retrieval, plan, workflow, task, tool, LLM, evaluation and guardrail records; identify the affected slice, classify the failure mode, and locate the earliest critical decision that caused the issue.
RemediateEP-4
Apply the relevant runbook and correct the affected prompt, workflow, tool configuration, data source or guardrail. Link the change to the originating evidence and verify the affected slice through targeted output, step or trajectory evaluations before restoring autonomy.
NotifyEP-5
Notify the client according to the agreed communication target. SEV-1 updates include affected agents, impacted sessions, containment status, probable source and next action.
LearnEP-6
Complete the post-incident review within five business days. Close the incident only after the failure mode, corrective action and verification evidence are recorded, and the relevant evaluation case, guardrail or runbook has been updated.
Nestack Agent Care contains the immediate risk, identifies the failed operational layer, verifies the corrective action, and converts the incident into reusable evidence for future monitoring and evaluation.
AI Agent Care pricing, made simple
Per agent. Per month. Pay only for the AI agents actively running in production.
Agent Care
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