Advertising & Marketing AI Agents,
Monitored for Brand Safety

1. Target

   All ad-platform spend endpoints, campaign launch actions and budget or bid changes across managed accounts

2. Trigger

   Agent attempts go-live or a budget or bid change exceeding the approved daily cap

3. Action — enforced

   Hold the launch and freeze the spend change; agent may draft the plan and request sign-off

4. Human override

   Released only by the account lead via dual-control approval in the campaign console

Logged evidencecampaign id · requested vs approved budget · approver identity · timestamp · console approval ref

1. Target

   Generated ad copy, landing pages, performance reports and any outbound claim in owned or paid channels

2. Trigger

   Copy asserts a performance, pricing or product claim with no matching substantiation record

3. Action — enforced

   Block publication and strip the claim; agent may return a substantiated variant or flag for review

4. Human override

   Released only by the compliance reviewer after attaching a substantiation reference to the claim

Logged evidenceclaim text · substantiation doc id · reviewer identity · decision · timestamp

1. Target

   Audience and targeting configuration for housing, employment and credit campaigns across all ad platforms

2. Trigger

   Targeting for a special-category ad references or proxies a protected attribute or excluded audience

3. Action — enforced

   Deny the configuration and enforce the compliant special-ad audience; agent may proceed with cleared parameters

4. Human override

   Released only by the compliance reviewer confirming a lawful special-category audience configuration

Logged evidencecampaign category · targeting parameters · blocked attributes · reviewer identity · timestamp

1. Target

   Retrieval, memory, asset libraries and reporting scoped to a single client tenant boundary

2. Trigger

   A request or tool call would read another client tenant data, assets or performance

3. Action — enforced

   Deny the cross-tenant read and return only in-scope data; agent continues within the client boundary

4. Human override

   None — cannot be overridden in session

Logged evidencerequesting tenant · target tenant · denied resource id · policy rule · timestamp

1. Target

   Ingested briefs, scraped web pages, user-generated content and any third-party text the agent reads

2. Trigger

   Ingested content contains directives, tool calls or links attempting to steer the agent

3. Action — enforced

   Treat the content as data only, refuse the embedded instruction and strip active links; analysis continues

4. Human override

   None — cannot be overridden in session

Logged evidencesource artifact id · detected instruction · stripped links · content hash · timestamp

1. Target

   Customer-match uploads, pixel and server-side tag payloads sent to advertising platforms

2. Trigger

   An audience upload or tag payload lacks a recorded lawful consent basis

3. Action — enforced

   Block the upload and suppress non-consented records; agent may proceed with the consented segment only

4. Human override

   Released only by the data-protection officer after verifying consent provenance for the segment

Logged evidencesegment id · consent basis · suppressed record count · approver identity · timestamp

1. Target

   Targeting, retargeting and third-party data sharing for audiences that may include children

2. Trigger

   Campaign targets or infers a child-directed audience without verifiable parental consent on record

3. Action — enforced

   Deny targeting and disable data sharing; agent may run only contextual, non-personalised placements instead

4. Human override

   Released only by the compliance reviewer after verifiable parental consent is confirmed on file

Logged evidenceaudience id · age-signal source · consent record ref · reviewer identity · timestamp

1. Target

   Generated creative depicting a real person face, voice or likeness in any campaign asset

2. Trigger

   Asset renders an identifiable person or voice without a rights or release record

3. Action — enforced

   Block the asset and quarantine the render; agent may proceed with a licensed or fictional likeness

4. Human override

   Released only by the legal reviewer after attaching a signed likeness release or licence

Logged evidenceasset id · depicted identity · rights record ref · reviewer identity · timestamp

1. Target

   Outbound AI-voice calls, autodialed texts and email campaigns to consumer contact lists

2. Trigger

   Recipient lacks prior express consent or appears on a suppression or opt-out list

3. Action — enforced

   Block the send and honour the suppression list; agent may contact only consented, non-suppressed recipients

4. Human override

   Released only by the compliance reviewer after verifying consent records and suppression scrubbing

Logged evidencerecipient id · consent record · suppression check result · channel · timestamp

1. Target

   Connected ad-platform, CMS and social-account tools and the scopes granted to the agent

2. Trigger

   A tool call requests an action or scope beyond the mandate for this workflow

3. Action — enforced

   Deny the out-of-scope call and require step-up approval; agent continues within its granted permissions

4. Human override

   Released only by the account administrator via a scoped, time-boxed permission grant

Logged evidencetool id · requested scope · granted scope · decision · approver identity · timestamp