Sports & Fitness AI agent · Highlights
Automated Highlights & Content-Generation AI Agent
Detect the moments, cut them to the template configured for that competition, label what the model generated, and hold the queue for the named rights approver, who decides whether anything is published.
- Typical delivery
- 4–6 weeks
- Deployment
- Your stack
- Rights approval
- Pre-release
- After launch
- Agent Care
What this agent does
Cuts the clip, not the decision to publish
In
- 01
Where a competition has a current rights record, ingest its licensed feed, fixture data and configured clip templates.
- 02
Normalise timecodes, fixture identifiers and player names, and keep each cut tied to its feed.
Reason
- 03
When detection marks a moment, cut it to the cutdown template configured for that competition.
- 04
Where the rights record names a territory or window, apply it before the clip is queued.
- 05
Where a caption states a fact, bind it to the match record, and mark what the record does not settle.
Decide
- 06
When a clip carries generated audio or imagery, label it and stamp provenance.
- 07
When a clip is queued, route it to the named rights approver.
Out
- 08
Retain the clip, the rights record it was cut under, the approver's edits and the release.
- 09
Execute write actions only inside the approval boundaries agreed during implementation.
Product statement
The agent cuts and queues; the named rights approver decides whether anything is published, and the rights-holder answers for the clip.
Example workflow
One clip, feed to release
- 1Moment detected in the feedLicensed match feed, fixture data, timecode and competition identifier
- 2Rights record readCompetition, licensor, territory, window, platforms and in-frame elements, each named
- 3Clip cut and captionedCutdown, caption, generated-output labels and confidence
- 4Controls appliedRights-record checks, territory and window rules, likeness and synthetic-media flags and confidence threshold
No human action required
Stages 1 to 4 run unaided, and nothing leaves the queue at any of them — the agent is cutting, and the approver's lane opens at the confidence gate.
Goes to the rights approver to release.
Adds a rights-desk read first.
Rights approval
The clip is held with its rights record, its flagged elements and the confidence.
Approve · Trim · Send to rights review
Approved — released to publish
- 6Publishing systems updatedOnly where write access and approval policy allow it
- 7Outcome evaluatedTrim distance, flagged-element outcomes, takedowns and post-publication corrections
Edits
Every approver edit is counted in the evaluation.
What should not run autonomously
Human approval stays in control
Outside the boundary — human approval required
8 items
- Publishing a clip to a channel or partner feed.
- Cloning a commentator's or an athlete's voice.
- Using an athlete's likeness outside the record.
- Any competition whose rights record is missing.
Automation boundary
Agent acts unaided
- ✓Detect the moments and cut them to the configured template.
- ✓Draft captions and post copy from the match facts on file.
- ✓Label generated output and write its provenance metadata.
- ✓Assemble the queue and hold every clip for the named approver.
Any write happens inside the boundaries agreed at implementation, never ahead of release.
- Clearing music, sponsor or archive inside the frame.
- College-athlete content ahead of NIL review.
- Synthetic quotes, reactions or fan testimonials.
- Changes to rights, labelling or approval rules.
Example output
One clip, annotated
Everything the agent cuts stays attached to the rights record it was cut under.
Highlights output · single clip
Illustrative example- Fixture
- League round fixture
- Cut clip
- Second-half penalty, restart to celebration, cut to the club template
- Clip length
- 38 seconds
- Rights record
- Club feed, in window
- Confidence
- 91%
- Provenance
- Latent metadata written at export
As received
Taken from the licensed feed and the rights record on file — the agent wrote none of this side.
Rights record used
- Competition licence
- Territory and window
- In-frame elements
Why this cut
It sits inside the window and the platforms the record names.
What the score decides
Below the configured threshold the clip picks up a rights-desk read before the approver sees it.
Action
ApproveTrimSend to rights reviewValue
Where AI adds value
The same four claims, placed at the point in the workflow where each one applies.
Where the value lands
Value 01 – 04
Every clip
From the licensed feed
Cut against the rights record
Draw on the licensed feed, the match data on file and the rights record for that competition.
Cut it, then wait for clearance
Routine cutdowns, captions and channel variants arrive already assembled.
Send review to the risky clips
Flagged elements and low-confidence clips are marked, so the approver's read starts where the risk sits.
Build an evidence trail
The clip, the rights record it was cut under and the editor who released it stay attached.
Integrations
Typical integrations
Five system groups connect to the same agent. Which of them are in scope is decided in discovery.
Match feeds
- Hawk-Eye
- Genius Sports
- Stats Perform
- Sportradar
Media asset management
- Iconik
- Dalet
- Avid MediaCentral
- Blackbird
Rights records
- Competition
- licensor
- Territory
- window
- platforms
Agent
Automated highlights
- Reads the feed
- Cuts and captions
- Holds for release
Publishing and social
- Sprinklr
- Hootsuite
- Club app
- OTT
Observability & evaluation
- OpenTelemetry
- Langfuse
- Supported monitoring/evaluation sources
Integration availability depends on the client's existing systems and API access.
Agent controls
Six layers between the model and the timeline
Each control wraps the one beneath. Whatever escapes them all is named in the map below.
L6 · Outermost — last line of defence
Inward → L1 · closest to the model
- L1 – L2
- Test whether a clip may stand
- L3
- Puts the release in an approver's hands
- L4 – L5
- Keep the clip and the rights record it was cut under
- L6
- Drops to logging-only when signals degrade
How Nestack evaluates it
Evaluate the cutting workflow — not only the finished clip.
Coverage runs the whole depth of the workflow, and every layer is cut by slice.
Surface — the clip the fans see
- E1Final-output evaluationDid each caption fact match the match record it was drawn from?
- E2Step-level evaluationDid the agent read the right rights record, template and platform list?
- E3Tool evaluationDid it pull the correct feed and write to the correct queue?
- E4Confidence calibrationDo low-confidence clips actually attract more approver edits?
- E5Slice evaluationHow does performance change across specific competitions?
- E6Business outcomeHow many clips needed an approver edit or a takedown after release?
Floor — the outcome the rights-holder answers for
Failure modes
Where each failure originates in the agent
Seven failure modes, placed at the stage each one originates.
Agent lifecycle
Direction of processing →
01 · Retrieval
1 mode
- HY-03
Stale rights record
A window or platform list read from a superseded record.
Stage gathers
Feed, fixture data, rights record and clip templates
02 · Reasoning
2 modes
- HY-04
Wrong moment cut
Detection marks a moment the template was not written for.
- HY-06
Territory or window breach
A clip is queued for a platform the rights record excludes.
Stage proposes
The clip, the rights record applied and confidence
03 · Tool / write
2 modes
- HY-02
Unlabelled synthetic output
Generated audio or imagery is queued without its provenance mark.
- HY-05
Uncleared element in frame
Music, sponsor creative or archive rides along inside the cut.
Stage writes
Only where write access and approval policy allow it
04 · Output
1 mode
- HY-01
Likeness used out of record
An identifiable athlete appears outside what the record covers.
Stage returns
The clip the approver releases and the fans see
05 · Change / Version
1 mode
- HY-07
Silent template drift
A model or rule change widens what the agent will cut.
Stage tracks
Model, prompt, templates and rights-record config
- Sev-1 · publishes outside the record
- Sev-2 · an unlabelled clip reaches a channel
- Sev-3 · feed degrades, clip routes to review
Affected slices
One competition can carry the whole edit rate
Break the edit rate down by competition and by content type before you read it — a few cohorts absorb most of the rework, and the total describes none of them. Nestack reports it by slice.
Slice performance — reported separately, not only in aggregate
Illustrative example| Slice | Failure rate | Lift | Lift vs. threshold | Status |
|---|---|---|---|---|
| Archive and library footage | 4.0% | 3.2× | Review | |
| Synthetic commentary cutdowns | 3.0% | 2.4× | Review | |
| Multi-territory competitions | 1.9% | 1.5× | Watch | |
| Standard league cutdowns | 1.0% | 0.8× | Normal |
Bar: approver-edit-rate lift vs. standard-cutdown baseline · scale 0–4.0× · tick marks the 2.0× review threshold
2 of 4 slices over threshold
Evidence-linked improvement
The loop ends in the regression suite
Nothing shuts because it was explained. It shuts when a case exists that the next release must pass, and that suite is what the next cut is measured against.
Improvement cycle · five stages
Switchback — the path turns at Improve and returns at Learn
- 01
Detect
Approver-edit rate rises in one competition.
- 02
Diagnose
Pull the clip and the record it was cut under, and read both until one of them accounts for it.
- 03
Improve
The change is versioned with the clips that forced it attached.
- 04
Verify
Release stops until the affected cases pass again.
- 05
Learn
The case stays in the suite, and the clearance rules are updated.
Learn → Detect
The return edge. The next detection runs against a suite one case longer.
Typical build scope
Twelve workstreams across six weeks
The build scope read against the delivery timeline. Week structure follows the six-week plan — discovery, sources, cutting workflow, evaluation, integration, then production validation and handover.
Workstream
Week 1Week 2Week 3Week 4Week 5Week 6
- 01Highlights workflow discovery and boundary definition.Week 1
- 02Feed and media-asset source review.Week 1, Week 2
- 03Rights-record, territory and labelling-rule mapping.Week 1, Week 2
- 04Feed ingestion and clip normalisation.Week 2
- 05Detection logic and rights-record binding.Week 2, Week 3
- 06Confidence scoring and element routing.Week 3
- 07Rights approval workflow.Week 3, Week 4
- 08Media-asset and publishing integration.Week 5
- 09Clearance regression cases.Week 4, Week 5
- 10Guardrails and rights controls.Week 4
- 11Clip-trail instrumentation.Week 5, Week 6
- 12Deployment, documentation and Agent Care handover.Week 6
12 workstreams · 6 weeks · bar shows the weeks a workstream is active — several run in parallel
Final scope and sequence confirmed in discovery
Engagement tiers
What each tier includes
Rows are the capabilities named in each tier's scope. Higher tiers include everything below them.
| Capability✓ in scope · — not at this tier | PilotOne competition, one feed | ProductionProduction publishing systems | AdvancedMultiple competitions / brands |
|---|---|---|---|
| Introduced at Pilot | |||
| Cutting to your templates and records | ✓ | ✓ | ✓ |
| Rights approval | ✓ | ✓ | ✓ |
| Clip-quality baseline | ✓ | ✓ | ✓ |
| Introduced at Production | |||
| Reporting by competition | — | ✓ | ✓ |
| Approval workflow in your systems | — | ✓ | ✓ |
| Approved write-back | — | ✓ | ✓ |
| Media-asset-system integration | — | ✓ | ✓ |
| Introduced at Advanced | |||
| Multi-territory rights rules | — | — | ✓ |
| Multi-stage rights approvals | — | — | ✓ |
| High fixture volume | — | — | ✓ |
| Multi-competition rights controls | — | — | ✓ |
| Build price | From $5,000 | From $8,000 | Custom quote |
- Final build price
- Confirmed after discovery based on integrations, workflow complexity, fixture volume, approval controls and deployment requirements.
- Separate from build
- Build pricing is separate from recurring Agent Care, which covers managed monitoring, evaluations, incidents and verified improvements after launch.
What we need from you
What you bring, and what we build with it
Each input maps to a piece of build scope and a week in the delivery timeline.
You bring
We build with it
01Your competition list and rights records
→Feed ingestion and rights-record mapping
Week 102Representative clips you already publish
→Cutting baseline, template extraction and record binding
Week 203Your labelling, territory and platform rules
→Rights-record, territory and labelling-rule mapping
Week 104Access to relevant APIs, feeds or exports
→Feed, media-asset and publishing assessment, then integration setup
Week 205Clips that should never have published
→Clearance cases and failure-mode testing
Week 406What has to be cleared before a clip goes out
→Confidence scoring, flag routing, guardrails and rights controls
Week 307Named rights approvers to release clips
→Rights approval workflow, then pilot and production validation
Weeks 5–6
Nothing else is required
Deployment, documentation and Agent Care handover are ours.
Delivery timeline
Four phases across six weeks
Phases sit on the weeks they truly occupy, so the fifth week carries evaluation and launch at once.
Phase
W1
W2
W3
W4
W5
W6
- DiscoveryW1
- BuildW2 – W3
- EvaluateW4 – W5
- Pilot & LaunchW5 – W6
Week focus
W1Highlights workflow discovery, rights mapping and the automation boundary
W2Feed integration and the cutting baseline
W3Cutting workflow, confidence logic and rights controls
W4Evaluation suite, labelling checks and failure-mode testing
W5Publishing integration, pilot fixtures and targeted corrections
W6One competition round cut under the media team, then Agent Care handover
- Reading the band
- A bar covers only the weeks its work is named in. The two bars in week 5 are real work running together.
- At the end of W6
- The round closes the validation and Agent Care takes on monitoring.
- Duration
- Six-week plan shown · typical delivery 4–6 weeks depending on scope confirmed in discovery.
Next step · Sports & Fitness AI agent
Build a highlights agent around the rights record it cuts against.
Show us your competitions, your rights records and who releases a clip. If you can name the record and the approver, we will map the workflow and set the boundary.
- Typical delivery
- 4–6 weeks
- Deployment
- Your feeds and records
- Rights approval
- Pre-release
- After launch
- Agent Care available
Nestack Agents · Automated highlights
AGT-SF-09 · Agent Care available after launch