Main site

PR AI agent · Media monitoring

Media Monitoring AI Agent

Read the coverage the company does not own: log the licence each extract sits under, hold the clipping under the publisher that wrote it, and leave the rumour call to a named officer.

Typical delivery
4–6 weeks
Deployment
Your stack
Named officer
Licence first
After launch
Agent Care

What this agent does

Copies the coverage, never clears it

In

  1. 01

    A title is crawled, and the reservation it published that morning is read before a word is kept.

  2. 02

    A publisher switches its opt-out on, and that title leaves the corpus until a licence covers it.

Reason

  1. 03

    An extract is cut, and the rule of the market it will be read in governs how long the cut runs.

  2. 04

    A broadcast is indexed and made searchable, and the store is configured not to serve the segment.

  3. 05

    A clipping is filed, and the two-year term under DSM Article 15(4) is filed beside it.

Decide

  1. 06

    Coverage of a protracted process surfaces, and it goes to the officer named on the delay record.

  2. 07

    Nothing is found in a market, and that is logged as an absence of publishers, not of a story.

Out

  1. 08

    A digest names an outlet, and the outlet is checked against the item rather than inferred.

  2. 09

    Redistribute an extract only inside the licence boundaries agreed during implementation.

Product statement

Retrieval, extract control and the record belong to the agent. The rumour call belongs to a named officer, who signs it, files it and carries it afterwards.

Example workflow

One clipping, crawl to certification

  1. 1Coverage retrievedWires, named dailies and channels, licensed feeds or the publisher page itself
  2. 2Licence position establishedThe publisher, the reservation state on the day of the crawl, the licence in force and the term left
  3. 3Extract cut to jurisdictionThe quoted extract, the market it will be read in and the rule that length was cut to
  4. 4Controls appliedReservation checks, extract-length checks, outlet-attribution checks and retrieval confidence

No human action required

Stages 1 to 4 run unaided, and nothing circulates at any of them — the agent is assembling, and the officer lane opens at the rumour gate.

5DecisionSplits at the rumour gate
Routine coverage

Goes into the numbered digest.

Anything touching a delayed matter

Reaches the disclosure officer first.

Officer review

The item is held with its publisher, its licence position and the extract taken from it.

Confirm · Deny · Hold for counsel

Certified — by the named officer

  1. 6Insider list and delay record updatedOnly where write access and the records policy allow it
  2. 7Outcome evaluatedLicence accuracy, outlet accuracy, officer corrections and what the review found

Corrections

Each officer correction is counted in the evaluation.

What should not run autonomously

Human approval stays in control

Outside the boundary — human approval required

8 items

  • Certifying that a rumour is accurate.
    • Deciding a delayed matter has leaked.
    • Agreeing what a publisher licence permits.
    • Signing the record filed with a regulator.

  • Automation boundary

    Agent acts unaided

    • ✓Index the broadcast itself and never serve the segment.
    • ✓Cut the extract to the redistribution rule of the receiving market.
    • ✓Store the publisher, the crawl date and the licence term left to run.
    • ✓Hold coverage of a delayed matter for the officer.

    Nothing is redistributed except by a named officer, inside the agreed licence scope.

    • Judging whether an extract is short enough.
    • Telling a board the corpus was complete.
    • Choosing which titles a digest may reproduce.
  • Changes to licence scope or extract rules.

Example output

One clipping, annotated

This serves a comms team who may have to show, years later, what they copied and under whose licence — the ground the Autorité de la concurrence covered in decision 24-D-03 of 15 March 2024, not appealed and final.

Clipping record · single item

Illustrative example
Publisher
National daily, business desk
Item
Board-level story, print and online
Extract
Extract within licence
Licence of record
Publisher licence, 3 August 2026
Confidence
Held uncertified
Held for
The named officer, by name

As received

Taken from a licensed feed and the publisher page it names, and it asserts nothing beyond those two.

What this record holds

  • Licence in force
  • Reservation state
  • Extract length

Why no certification here

Calling a rumour accurate is a judgement a named officer makes.

What the score decides

Below the configured confidence the clipping gets a senior read before the officer sees it.

Action

ConfirmDenyHold for counsel

Value

Where AI adds value

The same four claims, placed at the point in the workflow where each one applies.

Where the value lands

Value 01 – 04

Any clipping kept

From the publisher that wrote it

03Licence

Where the extract may travel

The agent does not weigh what coverage was worth or who was speaking; it records which publisher owns the words, when they were taken and the licence that stood that day.

01Approved path

Somebody else wrote it

Since 5 June 2026 the MAR Article 17(7) rumour trigger reaches undisclosed intermediate steps. UK MAR did not follow: one clipping, two tests.

02Human review

What was checked, and not found

Federal full-text search returns nothing for broadcast monitoring, for clipping service or for news clipping; media monitoring appears once, inside a tobacco rule, and press clipping once, inside a labour list. No FCC rule governs recording a broadcast, so the Copyright Act does.

04

Build an evidence trail

The extract, the publication it was taken from and the reader who cleared it stay together.

Integrations

Typical integrations

Five system groups connect to the same agent. Which of them are in scope is decided in discovery.

  • Licensed news feeds

    • Wire services
    • licensed aggregators
    • Full text under contract

  • Publisher websites

    • Robots files
    • rights metadata
    • Reservation state per crawl

  • Broadcast and transcripts

    • Radio
    • television transcripts
    • Indexed only, never served as clips

Agent

Media monitoring and extract control

  • Reads the coverage
  • Cuts the extract
  • Holds for the officer

  • Comms and disclosure records

    • Insider lists
    • delay records
    • Named signatories and the timestamps

  • Observability & evaluation

    • OpenTelemetry
    • Langfuse
    • Supported monitoring/evaluation sources

Integration availability depends on the client's existing systems and API access.

Agent controls

Six checks between the crawl and the digest

Six screens across one frame, the last the finest. What passes is drawn in the map below.

L6 · Outermost — last line of defence

Inward → L1 · closest to the model

L6Rollback / safe modeNarrow the agent to headline and link when licence or evaluation signals degrade.Roll back
L5Version monitoringTrack model, prompt and extract rules, and note the version each clipping was cut under.Track
L4TraceabilityRecord each clipping, the publisher behind it, the licence in force and each read of the file.Record
L3Officer releaseHold the item for a named officer; the hold governs release, not whether the coverage is true.Gate
L2Licence guardrailsTest each extract against the DSM Article 4(3) reservation read at the crawl, and refuse what it withdraws.Restrict
L1Confidence thresholdsRoute a thin or contested retrieval to a senior read before the digest is circulated.Require review
Model coreClipping assembled — the publisher, the licence, the extract and its retrieval trace
L1 – L2
Test whether an extract may travel
L3
Leaves the rumour call to a named officer
L4 – L5
Keep the extract and the publisher behind it
L6
Carries headline and link alone when signals degrade

How Nestack evaluates it

Evaluate the whole retrieval — not only the digest that comes out.

Coverage runs the whole depth of the workflow, and every layer is cut by slice.

Surface — the digest a comms team reads

  1. E1Final-output evaluationDid the digest name the outlet that actually ran the piece?
  2. E2Step-level evaluationDid the agent read the right titles, the right window and the live reservation?
  3. E3Tool evaluationDid it read and write the correct title and the correct clipping?
  4. E4Confidence calibrationDo low-confidence clippings actually attract more officer corrections?
  5. E5Slice evaluationHow does performance change across specific publisher classes?
  6. E6Business outcomeHow many clippings needed a correction before the officer certified?

Floor — the corpus a certification rests on

Failure modes

Where each failure originates in the agent

Seven failure modes, each pinned to the stage where it first shows.

Agent lifecycle

Direction of processing →

  1. 01 · Retrieval

    1 mode

    • SJ-01

      Corpus short of the named list

      SEBI Regulation 30(11) names titles the crawl missed.

    Stage gathers

    The titles, the wires, the window and the crawl

  2. 02 · Reasoning

    2 modes

    • SJ-02

      Story built from a null set

      A narrative appears where no item exists.

    • SJ-03

      Outlet wrongly named

      The story is real, the publication is not.

    Stage assembles

    The publisher, the extract and the licence

  3. 03 · Tool / write

    2 modes

    • SJ-04

      Broadcast segment served

      Serving the segment is the act that lost in TVEyes.

    • SJ-05

      Generated text sent unlabelled

      Published with no editorial responsibility named.

    Stage writes

    Only where the licence and records policy allow it

  4. 04 · Output

    1 mode

    • SJ-06

      Extract lawful in one market only

      The same quote crosses a border and stops being allowed.

    Stage returns

    The digest a comms team and the board read

  5. 05 · Change / Version

    1 mode

    • SJ-07

      Silent reservation flip

      A publisher opts out between crawls and nothing errors.

    Stage tracks

    Model, prompt, extract rules and crawl dates

  • Sev-1 · redistributes what it may not copy
  • Sev-2 · a wrong outlet reaches the digest
  • Sev-3 · licence unclear, clipping held back
See the complete Public Relations failure-mode catalogue

Affected slices

Reserved titles absorb the corrections

A corpus-level licence figure can read clean while the titles carrying a live reservation take most of the corrections. Nestack reports the correction rate by publisher class, not only in total.

Slice performance — reported separately, not only in aggregate

Illustrative example
SliceFailure rateLiftLift vs. thresholdStatus
Titles with live reservations13.8%3.7×Review
Broadcast and transcript sources9.8%2.6×Review
Cross-border digest recipients6.1%1.6×Watch
Licensed wire feeds2.8%0.8×Normal

Bar: correction-rate lift vs. licensed-feed baseline · scale 0–4.0× · tick marks the 2.0× review threshold

2 of 4 slices over threshold

Evidence-linked improvement

What a flipped reservation costs

A cycle ends when the clipping nobody may redistribute is a standing case. That suite is what the next digest circulated is measured against.

Improvement cycle · five stages

Switchback — the path turns at Improve and returns at Learn

  1. 01

    Detect

    Correction rate rises on titles carrying a live reservation.

  2. 02

    Diagnose

    The extract that was lawful last quarter and is not lawful now is worked backwards until one cause is left standing.

  3. 03

    Improve

    The digest goes out numbered, and the extracts that fill it ride with it.

  4. 04

    Verify

    One licence case still failing is enough to hold the digest back.

  5. 05

    Learn

    It is kept for good, and the extract rules are amended in the same commit.

  6. Learn → Detect

    The return edge. The next digest is measured against a suite one case longer.

Typical build scope

Twelve workstreams across six weeks

The build scope read against the delivery timeline. Week structure follows the six-week plan — discovery, sources, extract control, evaluation, integration, then production validation and handover.

Workstream

Week 1Week 2Week 3Week 4Week 5Week 6

  1. 01Licence mapping and automation-boundary definition.Week 1
  2. 02Publisher, wire and broadcast sources.Week 1, Week 2
  3. 03Publisher-attribution and extract-length rule mapping.Week 1, Week 2
  4. 04Coverage ingestion.Week 2
  5. 05Publisher, licence and term binding.Week 2, Week 3
  6. 06Extract cutting and rumour routing.Week 3
  7. 07Officer certification workflow.Week 3, Week 4
  8. 08Comms-record integration.Week 5
  9. 09Licence and extract cases.Week 4, Week 5
  10. 10Guardrails and redistribution controls.Week 4
  11. 11Extract-trail instrumentation.Week 5, Week 6
  12. 12Deployment, documentation and Agent Care handover.Week 6

12 workstreams · 6 weeks · bar shows the weeks a workstream is active — several run in parallel

Final scope and sequence confirmed in discovery

Engagement tiers

What each tier includes

Rows are the capabilities named in each tier's scope. Higher tiers include everything below them.

Capability✓ in scope · — not at this tierPilotOne publisher set, one cycleProductionProduction comms workflowAdvancedMultiple markets / languages
Introduced at Pilot
Clipping assembly to your licences✓✓✓
Named officer certification✓✓✓
Coverage-corpus baseline✓✓✓
Introduced at Production
Reporting by publisher class—✓✓
Officer review workflow in your systems—✓✓
Approved record write-back—✓✓
Feed-and-archive integration—✓✓
Introduced at Advanced
Multi-licence reconciliation——✓
Cross-market digest packs——✓
Large clipping archives——✓
Multi-publisher extract controls——✓
Build priceFrom $5,000From $8,000Custom quote
Final build price
Confirmed after discovery based on integrations, workflow complexity, publisher coverage, licence controls and deployment requirements.
Separate from build
Build pricing is separate from recurring Agent Care, which covers managed monitoring, evaluations, incidents and verified improvements after launch.

What we need from you

What you bring, and what we build with it

Each input maps to a piece of build scope and a week in the delivery timeline.

  1. 01Your live titles and the licence each is read under

    Licence capture and reservation tracking

    Week 1

  2. 02Representative wire, print and broadcast sources

    Source binding, extract rules and the coverage baseline

    Week 2

  3. 03Your disclosure calendar and the officers it names

    Licence mapping, extract rules and the automation boundary

    Week 1

  4. 04Access to relevant feeds, archives or exports

    Wire, print and broadcast source assessment, then integration setup

    Week 2

  5. 05Extracts you would not want invoiced

    Licence cases and the failure-mode round

    Week 4

  6. 06What no digest may reproduce

    Rumour routing, officer holds, guardrails and release controls

    Week 3

  7. 07A named officer who certifies the rumour

    Release to the named officer, then pilot and production validation

    Weeks 5–6

Nothing else is required

Deployment, documentation and Agent Care handover are ours.

Delivery timeline

Four phases across six weeks

These bands are counted, never spaced for looks; the fifth week carries two because the two coincide.

Phase

W1

W2

W3

W4

W5

W6

  1. DiscoveryW1
  2. BuildW2 – W3
  3. EvaluateW4 – W5
  4. Pilot & LaunchW5 – W6

Week focus

W1Licence discovery, reservation tracking and the automation boundary

W2Feed integration and the coverage-corpus baseline

W3Extract control, rumour routing and release controls

W4Evaluation suite, licence cases and failure-mode testing

W5Comms-record integration, pilot digests and targeted corrections

W6One coverage cycle run under the comms owner, then Agent Care handover

Reading the band
Each band runs over the weeks its own work is named in, and the fifth week is shared on purpose.
At the end of W6
When the extract record validates, Agent Care takes the agent on.
Duration
Six-week plan shown · typical delivery 4–6 weeks depending on scope confirmed in discovery.

Next step · PR AI agent

Build a media monitoring agent around the licence your last digest never recorded.

Show us one week of coverage and the licence the extracts in it were taken under. If a clipping has been archived, forwarded and quoted with no publisher named, it is being kept on trust. The broadcast exception people reach for is a library exception under 17 U.S.C. 108.

Typical delivery
4–6 weeks
Deployment
Your live titles
Named officer
Licence first
After launch
Agent Care available

Nestack Agents · Media monitoring

AGT-COM-01 · Agent Care available after launch

Build a media monitoring agent

Four questions so the call starts from your actual setup — then pick a time that suits you.

About you
Your coverage

No obligation. We’ll map the workflow, name the automation boundary and tell you if an agent is the wrong answer.