We developed a complete advertisement scheduling and billing system tailored for media channels. This application makes the management of ads easy and efficient in the aspects of booking, scheduling, tracking and billing of those aired.
This system is developed by five programmers and the languages used are C Sharp and the database management system is SQL Server 2005.
Objectives
The general objectives of this work were to
- Optimise the Ad Booking System: Ensure that the various media channels are able to book for the ad spaces that are available and that are suitable for the clients’ needs.
- Automate Ad Scheduling: Set up ads to run at specific times, taking into account viewership and client preferences for optimal placement.
- Produce Daily Ad Lists: Generate lists that outline the ads scheduled to air each day along with their timings and corresponding programs.
- Support Monthly Invoicing: Streamline the billing system to create invoices for clients based on their ad schedules and airtime ensuring accurate and prompt billing.
Project Scope
The project encompassed the entire lifecycle of advertisement management, from initial booking to final billing. The application was designed to handle:
- Booking Management: Users could book advertisement slots, selecting from available time bands. The system managed bookings, preventing overbooking and ensuring slots were allocated according to client needs.
- Daily Ad List Generation: The application generated a daily list of advertisements to be aired. This list included details such as advertisement ID, client name, scheduled time and associated program.
- Scheduling: The advertisements once booked were scheduled to appear without the need of any human interaction. Instead, the system had to take into considerations issues such as type of program, target audience and time to place the ads in the right manner.
- Billing: Monthly the system produced invoices for clients considering the quantity of commercials shown, their length and time slots. The invoices were detailed where all the necessary information was provided to avoid confusion among the clients.
Tech Stack
- Language: C#
- Database: SQL Server 2005
Using C# enabled the team to create a solid, flexible and sustainable application. SQL Server 2005 was selected for its capacity to manage data loads and intricate queries crucial for handling advertisement reservations and producing reports.
Results and Benefits
The introduction of this ad scheduling and billing system brought about benefits for the media channel.
- Efficiency Boost: The automation of booking, scheduling and billing tasks minimized manual work saving time and minimizing errors.
- Enhanced Scheduling Precision : The systems scheduling algorithm ensured that ads were strategically placed for maximum impact and effectiveness.
- Increased Client Satisfaction: With transparent billing and precise scheduling clients received service enhancing their satisfaction and loyalty.
- Improved Resource Allocation: The system enabled the media channel to utilize its resources more efficiently optimizing airtime usage.
Conclusion
The advertisement scheduling and billing system was developed and put in place in the media channels to help in the management of the advertisement process and this improved the operations of the media channels. When applied the application not only made it easier to perform the routine tasks but also provided useful information on how the ads are performing for better decision making and customer satisfaction.
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