Businesses in the sphere of media and entertainment can benefit hugely from IoT. There are various types of data which can already be harvested from different systems and devices (think behavioral, location-based, demographic, and consumer preference data). This data can be used to make and deliver content that is highly personalized, and do so on multiple screens.
Media is reliant on advertisements to build popularity and revenue. The primary forms of advertising for the media industry have always been newspapers, magazines, and television. These forms of advertising may seem targeted, but they are actually relatively free-formed. This means that the general public tends to shy away from them, particularly online, by using ad blockers.
With a background of meaningful, usable insights about customers' preferences and behaviors, businesses in the media and entertainment industry can use data to give their users super-personalized and context-relevant experiences. This can be used to help users change the way they experience entertainment on the devices they're already using.
With IoT, media and entertainment organizations can find out what people are watching and analyze the viewing patterns of consumers' content viewing behaviors in terms of where, when, why, how, and with which people they are watching.
However, IoT has revolutionized advertising for the media industry. It mainly serves to find and provide content which will appeal to the person using it.
IoT serves fantastic accuracy for a system that has hundreds of millions of followers. It works by gathering data from its users, which is then leveraged to provide targeted content, mostly via advertising. This massively increases conversions and provides valuable content to users based on knowledge it has derived about their interests.