When it comes to furniture retailers, Augmented Reality is commonly being used to improve levels of customer engagement and sales while reducing costs thanks to the lessened need for physical prototypes. Many businesses are now utilizing AR to turn their 2D print materials (like product catalogs) into virtual product showrooms. This means that customers can scan augmented product catalogs and brochures with the help of AR mobile apps like Augment. They can then access an extended showroom of 3D product models from their retailer. It's easy for potential buyers to visualize the 3D product models in their real environments using AR, letting them figure out how the products look and fit in their homes.
IKEA is a fantastic example of how Augmented Reality applications can help furniture manufacturers. Using their AR catalog markers, it is easy to arrange furniture in your home and figure out how it all fits without endless measurements, sketches, and imaginary movements. Simply choose the relevant piece of furniture from the list on their app and point your screen at the right place. Your piece of furniture will show up as if in the real world so you can see if it fits and suits your aesthetic. Simple!
For the developers at Nestack, Augmented Reality has brought about a world of new creative options. Nestack is one of the top technology firms creating Augmented Reality applications at the moment.